While working within the retail space at Sephora, I had the pleasure of collaborating with talented photographers, illustrators, models, writers and designers. My responsibilities included campaign concepting, photo art direction and design execution. I worked clostly with Creative Director Boyoung Lee and collaborating Art Director Emily Brucker. Featured projects were for Curly Hair, Highlighter and Hair Scenting campaigns. All images were featured in-store and online.
My first project with Sephora was the 2015 Holiday campaign. The whole concept was centered around gifting, we wanted the photos to be playful and celebratory and everything to be dipped and dripped with gold. I was responsible for the overarching concept, the photo art direction for both beauty and product, in-store creative for the windows and fixtures, designed the in-store holiday bags and boxes, and built out the visual displays for two flagship stores in New York.