Memebox is a Korean beauty and skincare platform that teachers users about k-beauty products. Memebox also carries their own private label brands: I'm Meme, Pony Effect, Nooni and I Dew Care. I came to Memebox at an interesting time where I had the opportunity to help develop their overall brand voice and esthetic for the US market.
I worked closely with the team and a brand strategist, to not only re-brand Memebox, but to also help build awareness around their private label brands. My time with Memebox was primarily focused on visual content and story telling, strategy, branding, packaging re-design and launching their private label brands in U.S. retail stores.
I Dew Care is one of Memebox's in-house skincare brands previously known as Bonvivant. The team was tasked to overhaul the product line and position the brand for the U.S. market. Our job was to design a logo, figure out who our target audience was, develop a brand story, build a landing page that told the brand story, re-name all the products to be more marketable for the U.S. consumer, design a packaging system, and create content for press, web, social media and a retail display for Ulta Cosmetics.
The launch of the I Dew Care product line was so successful that Ulta Cosmetics couldn't keep the hero SKU Disco Kitten on the shelves, selling out three times in three weeks!