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CLIENT
Sephora Play! Box Booklet

ROLE
Art Direction
Photo Art Direction
Print Design

Sephora App. Interaction

CREATIVE DIRECTOR
Boyoung Lee

TEAM
Rob Prideaux, Photographer
Sarah Keane, Illustrator
Kaley Rider, Designer
Vicky Fong, Digital AD

Sephora Play! Box is a monthly beauty subscription box, curated with products that match your beauty profile. This particular box had a theme of how to freshen up your look from day to night, titled Now & Later. My responsibilities included the Play! Box booklet design, photo art direction, Sephora mobile app experience and collaborating with illustrator Sarah Keane.

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